{"id":985,"date":"2020-10-28T02:49:00","date_gmt":"2020-10-28T02:49:00","guid":{"rendered":"https:\/\/pre.cercledecultura.org\/laculturaemtoca_campanya_cultura\/"},"modified":"2021-05-17T16:35:00","modified_gmt":"2021-05-17T14:35:00","slug":"laculturaemtoca_campanya_cultura","status":"publish","type":"post","link":"https:\/\/www.cercledecultura.org\/ca\/laculturaemtoca_campanya_cultura\/","title":{"rendered":"\u00abSi la cultura et toca, ara et toca tu\u00bb. Campanya de mobilitzaci\u00f3 ciutadana per salvar la cultura"},"content":{"rendered":"

A trav\u00e9s del web laculturaemtoca.cat<\/strong>, la campanya anima els ciutadans que estimen la cultura a comprar, difondre i\/o donar per retornar a la cultura tot el que ens ha aportat en els moments extremadament complicats de la pand\u00e8mia. La crisi sanit\u00e0ria i econ\u00f2mica desfermada pel coronavirus posa en perill la superviv\u00e8ncia del sector cultural i la de milers dels seus treballadors, ara que la cultura ha demostrat ser m\u00e9s necess\u00e0ria que mai.<\/p>\n

El sector de la cultura est\u00e0 vivint un moment extremadament complicat en aquest temps de pand\u00e8mia arran de la covid-19. Amb el tancament durant el confinament, les restriccions d\u2019aforament posteriors i altres mesures que condicionen la programaci\u00f3 habitual, el sector pateix una greu crisi econ\u00f2mica que posa en perill tant la seva viabilitat com l\u2019impuls de nous projectes i la superviv\u00e8ncia de milers de treballadors del sector.<\/p>\n

Per aquest motiu, el Cercle de Cultura i un grup de professionals de la captaci\u00f3 de fons (fundraising)<\/strong> en l\u2019\u00e0mbit cultural de Catalunya, membres de la xarxa fundraising.cat, hem decidit promoure i llan\u00e7ar una campanya per donar suport al sector cultural catal\u00e0. Ja s\u2019hi han sumat a la campanya L\u2019Auditori, el Festival Temporada Alta, la Fundaci\u00f3 Catalunya Cultura, el TNC, el Teatre Lliure, el club TR3SC i altres projectes i entitats culturals d\u2019arreu del pa\u00eds. La campanya compta amb el suport del Departament de Cultura de la Generalitat de Catalunya la Fundaci\u00f3 Damm, la Fundaci\u00f3 de M\u00fasica Ferrer-Salat, Coca-Cola i REDI. El tret de sortida de la campanya ha estat aquest dimarts 27 d\u2019octubre amb una actuaci\u00f3 de Mireia Portes i David Olivares a la Terrassa del Teatre Lliure de Montju\u00efc.<\/p>\n

El vicepresident del Cercle de Cultura, Jordi Pardo ha subratllat en la seva intervenci\u00f3 que aquesta campanya \u201cs\u2019emmarca en l\u2019acord de col\u00b7laboraci\u00f3 amb la xarxa fundraising.cat i en un dels punts del manifest \u2018M\u00e9s Cultura, m\u00e9s Europa\u2019 que est\u00e0 promovent el Cercle de Cultura a escala europea\u201d.<\/p>\n

El president del Cercle de Cultura, Segimon Borr\u00e0s, present tamb\u00e9 a la presentaci\u00f3 de la campanya, ha recordat com aquesta s\u2019entronca amb d\u2019altres que hist\u00f2ricament han donat suport a la cultura des de l\u2019actuaci\u00f3 directa de la ciutadania: \u201cels \u2018comptes en participaci\u00f3\u2019 que van fer possible el diari Avui, o l’Arc de Ber\u00e0 o Edigsa. O la creaci\u00f3 d’\u00d2mnium Cultural que va fer possible mantenir l’IEC, la promoci\u00f3 de l’ensenyament del catal\u00e0 i la formaci\u00f3 de professorat a trav\u00e9s de la DEC, la promoci\u00f3 del llibre i el disc en catal\u00e0 amb \u2018Cultura en Ruta\u2019, l\u2019aixopluc a entitats com l’Obra del Ballet Popular. I tantes altres. Com les subscripcions que van fer possible l’edici\u00f3 d’obres d’Infraestructura cultural com la Biblioteca Bernat Metge, Els Nostres Cl\u00e0ssics o l\u2019Enciclop\u00e8dia Catalana\u201d. Borr\u00e0s ha destacat que \u201caquests I tants altres exemples d’iniciatives que, encara que hagin tingut l’origen en una persona o en un grup, han reeixit gr\u00e0cies al suport econ\u00f2mic popular\u201d, i ha fet una apel\u00b7laci\u00f3 final: \u201cPer un pa\u00eds culte ara \u00e9s hora de posar-hi tots el coll\u201d.<\/p>\n

Oriol Alsina, portaveu de la campanya, ha afirmat que \u201cvolem que el p\u00fablic s\u2019impliqui, reaccioni i actu\u00ef a favor de la cultura. Animem i demanem als ciutadans que estimen la cultura i entenen la import\u00e0ncia de tot all\u00f2 que ens dona en situacions de crisi que facin un pas endavant. Les administracions p\u00fabliques han obert l\u00ednies d\u2019ajuda, per\u00f2 no n\u2019hi ha prou. \u00c9s la gent qui salvar\u00e0 la cultura\u201d.<\/p>\n

Com funciona la campanya? A trav\u00e9s del web laculturaemtoca.cat, la campanya anima als ciutadans a perdre la por i tornar a comprar cultura, a donar per la cultura i a difondre a les xarxes socials el seu amor per la cultura.<\/p>\n

COMPRA:<\/strong> La forma m\u00e9s senzilla d\u2019ajudar la cultura \u00e9s pagar per tot all\u00f2 que ofereix. A trav\u00e9s del web laculturaemtoca.cat s\u2019anima a la ciutadania a comprar entrades per a un espectacle de teatre, una exposici\u00f3, un llibre, un concert…<\/p>\n

DIFON:<\/strong> La campanya tamb\u00e9 anima al p\u00fablic a difondre la iniciativa a trav\u00e9s de la gravaci\u00f3 d\u2019un v\u00eddeo curt on cada ciutad\u00e0 expliqui \u201cper qu\u00e8 el\/la toca la cultura\u201d i qu\u00e8 far\u00e0 per ajudar-la. Sota l\u2019etiqueta #laculturaemtoca s\u2019anima a fer-ne difusi\u00f3 a trav\u00e9s de les xarxes socials.<\/p>\n

DONA:<\/strong> Una de les formes m\u00e9s directes i \u00fatils d\u2019ajudar la cultura \u00e9s fent una donaci\u00f3 econ\u00f2mica a les entitats o projectes que lluiten per sobreviure. A trav\u00e9s d\u2019un repositori allotjat al web, cada ciutad\u00e0 pot seleccionar l’entitat o projecte al que vol recolzar, i fer-li un donatiu econ\u00f2mic. Aquesta \u00e9s una pr\u00e0ctica molt habitual a altres pa\u00efsos per\u00f2 poc coneguda a casa nostra.<\/p>\n","protected":false},"excerpt":{"rendered":"

A trav\u00e9s del web laculturaemtoca.cat, la campanya anima els ciutadans que estimen la cultura a comprar, difondre i\/o donar per retornar a la cultura tot el que ens ha aportat en els moments extremadament complicats de la pand\u00e8mia.<\/p>\n","protected":false},"author":1,"featured_media":986,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,26],"tags":[508,507],"class_list":["post-985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activitats","category-noticies","tag-campanya","tag-laculturaemtoca"],"yoast_head":"\n"Si la cultura et toca, ara et toca tu". 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